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I cannot emphasize this enough. As the AdWeek story circulated around the office, I wanted to make one thing clear to my superiors: successes like this are not purely the result of being clever. Being given the latitude to react and respond is critical for a social media group within a brand. Trust matters. The trust that we have been given is an invaluable asset in instances like this. And I will continue to live up to that trust…why wouldn’t I? I am a representative of the brand (a brand that I am proud of), so why would I do anything that would harm the brand?
That ownership in what we do better equips myself and my colleagues to do amazing things. It helps if you have a brand whose voice is defined as “fun and engaging.”
"-Shane Adams, voice of @AMCTheatres, responds to his Twitter conversation with @Oreo, after they advocated sneaking contraband snacks into movie theaters.
Trust is critical to content creation. Understanding that in order to be creative, to be natural, to be as clever as I can be, as a writer or a social media manager or as a content creator, brand managers, supervisors and public relations departments NEED to trust content creators. There’s no other way. It’s the difference between having a mediocre brand voice and a responsive, engaging brand voice that people WANT to listen to.
(Source: shanelife.com)
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"I tell my story because it’s not an extraordinary one."
-Lizz Winstead on the Rachel Maddow Show tonight.
That is exactly why I keep telling my story.
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High ResolutionThree women’s rights activists share honor of Nobel Peace Prize
Three women’s rights activists will share the Nobel Peace Prize. Liberian President Ellen Johnson Sirleaf, activist Leymah Gbowee of Liberia and rights activist Tawakkul Karman of Yemen share the honor of this year’s Nobel Peace Prize.
They were chosen “for their nonviolent struggle for the safety of women and for women’s rights to full participation in peace-building work,” the committee said in Oslo, Norway. “We cannot achieve democracy and lasting peace in the world unless women obtain the same opportunities as men to influence developments at all levels of society.”
Karman, who heard the news while demonstrating in the Yemeni capital, is the first Arab woman to win the Nobel Prize and one of the youngest recipients. She is the president of Women Journalists Without Chains, a group campaigning for press freedom.
Johnson Sirleaf is Africa’s first female head of state. She attributes Liberia’s peace after 14 years of civil war to the country’s women. They were “women from all walks of life who challenged the dictatorship of former President Charles Taylor and who stayed out in the sun and the rain working for peace in our country,” she said.
Glowbee, the founder and executive director of Women Peace and Security Network-Africa, is also the subject of the documentary “Pray the Devil Back to Hell,” which shows how women confronted Taylor with a demand for peace to end the bloody 14-year civil war.
She “mobilized and organized women across ethnic and religious dividing lines to bring an end to the long war in Liberia,” the Nobel committee said, adding she also encouraged women’s participation in elections. “She has since worked to enhance the influence of women in West Africa during and after war,” it said.
The women were honored to recognize their combined efforts to achieve “momentous change” in their countries while demonstrating the vital role of women in the Arab Spring protests and the liberation of the African continent from traditionally male dictators.
The Norwegian Nobel Committee said it hopes that the prize will help end suppression of women in many countries and to “realize the great potential for democracy and peace that women can represent.”
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The one-vote Senate majority means a single Republican defection could halt any legislation. Many eyes are turning to Sen. Dale Schultz (R-Richland Center), who was the only Senate Republican to vote against Walker’s collective bargaining bill, which spurred the recalls of three Democrats and six Republicans.
In the recalls of the Republicans a week ago, Democrats claimed two Senate seats, leaving the GOP with a 17-16 majority. The narrower majority would make it tougher to win approval of controversial legislation, such as stricter abortion restrictions or tougher penalties for illegal immigrants.
"- JSOnline, “Wirch, Holperin win Senate recalls; GOP retains 17-16 majority.”
