I cannot emphasize this enough. As the AdWeek story circulated around the office, I wanted to make one thing clear to my superiors: successes like this are not purely the result of being clever. Being given the latitude to react and respond is critical for a social media group within a brand. Trust matters. The trust that we have been given is an invaluable asset in instances like this. And I will continue to live up to that trust…why wouldn’t I? I am a representative of the brand (a brand that I am proud of), so why would I do anything that would harm the brand?
That ownership in what we do better equips myself and my colleagues to do amazing things. It helps if you have a brand whose voice is defined as “fun and engaging.”"-
Shane Adams, voice of @AMCTheatres, responds to his Twitter conversation with @Oreo, after they advocated sneaking contraband snacks into movie theaters.
Trust is critical to content creation. Understanding that in order to be creative, to be natural, to be as clever as I can be, as a writer or a social media manager or as a content creator, brand managers, supervisors and public relations departments NEED to trust content creators. There’s no other way. It’s the difference between having a mediocre brand voice and a responsive, engaging brand voice that people WANT to listen to.
"I tell my story because it’s not an extraordinary one."
The one-vote Senate majority means a single Republican defection could halt any legislation. Many eyes are turning to Sen. Dale Schultz (R-Richland Center), who was the only Senate Republican to vote against Walker’s collective bargaining bill, which spurred the recalls of three Democrats and six Republicans.
In the recalls of the Republicans a week ago, Democrats claimed two Senate seats, leaving the GOP with a 17-16 majority. The narrower majority would make it tougher to win approval of controversial legislation, such as stricter abortion restrictions or tougher penalties for illegal immigrants."- JSOnline, “Wirch, Holperin win Senate recalls; GOP retains 17-16 majority.”